Started by acknowledging the Ngunnawal and other traditional indigenous peoples of Canberra. Talking about in NRM, the sector favoured the rational knowledge-base, but most of the knowledge is generated in an emotional context. We gain knowledge through art, music, poetry, etc. A poem on the effect of climate change in a specific place speaks to people more directly than a report from the IPCC.
5 p's: profit, proof, people, place, promise
Activity undertaken: people didn't write much about salt and land degradation, but asking for photos gave a better result.
The role of place is also important. It is a key part to a person's sense of identity. Criticising a property in NRM is also attacking this sense of identity. Identity is a part of communicating about place, too.
Promise, which is more connected to being engaged, than what your engagement is. Thinking about your legacy – what you leave behind beyond the technical.